About | Fuck Yes Tequila

OUR STORY

I’m Chad. Founder of FUCK YES! Tequila.
That’s me on the label, and that little kid on my back, that’s my inner child. More on that later. 

I haven’t always been a YES man. In fact, I spent most of my life HEARING “NO”. It felt normal.
But 35 years of hearing “NO” left me with no health, no career, no marriage, and no home. 

Sitting on a friend’s couch with nothing left, a tiny voice whispered another path. "Try YES”. 

Something inside me said yes to YES, and literally within moments, people I’d said NO to in the past started showing up. 

An old football friend said he could get me back in shape. I said “100% YES".  

A year later, another long-lost friend invited me to heal my mind. So I said YES again. And I’ve been saying YES to the universe ever since.  

Oh, and that tiny voice whispering YES — it turned out to be my inner child. These days I keep that voice close, and its whisper has become FUCK YES Tequila — my way of shouting about the potential of YES with the whole world.  

YES to NOW. YES to LOVE. YES to the UNIVERSE.

Brand Overview

In a world where many want to play safe, Fuck Yes! plays bold. We're the wild child of the spirits world, the one that knows no limits and takes everyone on a thrilling ride. Prepare for a journey where predictability and complacency are the only enemies.

Our spirit is not for the faint-hearted. It's for the fearless trailblazers, the life-of-the-party rock stars, and those who understand that life's greatest moments come from the thrill of the unexpected. So, if you're searching for more than just a drink—if you're seeking a revolution, a community, an experience—then you've come to the right place.

Welcome to the world of Fuck Yes!, where extraordinary is the new ordinary, and the journey is just as intoxicating as the destination.

Ethos

Say YES to life, in all its outrageous glory. We present you with an invitation to push boundaries, challenge norms, and dive headfirst into experiences. We believe in celebrating every moment, big or small, with a resounding FUCK YES!

Pure Ingredients

100% blue agave. We believe in transparency, kosher certification, and the gold standard of tequila for your most intentional celebrations.

Denver Spirit

Mountain-modern meets agave fields. Our Denver-based team is dedicated to bringing world-class tequila to the heart of the Rocky Mountains.

Human Connection

We are the real humans who answer the phone. From custom labels to signature cocktails, we provide high-touch service for humans by humans.

OUR STORY

I’m Chad. Founder of FUCK YES! Tequila. That’s me on the label, and that little kid on my back, that’s my inner child. More on that later.

I haven’t always been a YES man. In fact, I spent most of my life HEARING “NO”. It felt normal. But 35 years of hearing “NO” left me with no health, no career, no marriage, and no home.

Sitting on a friend’s couch with nothing left, a tiny voice whispered another path. "Try YES”.

Something inside me said yes to YES, and literally within moments, people I’d said NO to in the past started showing up.

An old football friend said he could get me back in shape. I said “100% YES".

A year later, another long-lost friend invited me to heal my mind. So I said YES again. And I’ve been saying YES to the universe ever since.

Oh, and that tiny voice whispering YES — it turned out to be my inner child. These days I keep that voice close, and its whisper has become FUCK YES Tequila — my way of shouting about the potential of YES with the whole world.

YES to NOW. YES to LOVE. YES to the UNIVERSE.

Brand Overview

Ethos

Pure Ingredients

Denver Spirit

Human Connection

I’m Chad. Founder of FUCK YES! Tequila.
That’s me on the label, and that little kid on my back, that’s my inner child. More on that later. 

I haven’t always been a YES man. In fact, I spent most of my life HEARING “NO”. It felt normal.
But 35 years of hearing “NO” left me with no health, no career, no marriage, and no home. 

Sitting on a friend’s couch with nothing left, a tiny voice whispered another path. "Try YES”. 

Something inside me said yes to YES, and literally within moments, people I’d said NO to in the past started showing up. 

An old football friend said he could get me back in shape. I said “100% YES".  

A year later, another long-lost friend invited me to heal my mind. So I said YES again. And I’ve been saying YES to the universe ever since.  

Oh, and that tiny voice whispering YES — it turned out to be my inner child. These days I keep that voice close, and its whisper has become FUCK YES Tequila — my way of shouting about the potential of YES with the whole world.  